CLEW
Accessible, easy to start
CLEW is India's most beginner-friendly nicotine pouch brand — designed specifically for users who are new to tobacco-free nicotine alternatives. Available at ZeroSmoke.in with fast pan-India delivery, CLEW nicotine pouches come in mild-to-moderate strengths from 3mg to 15mg with approachable flavours that make the transition from cigarettes, bidis, or other tobacco products as smooth as possible. If you are starting your nicotine pouch journey, CLEW is where most Indian users begin.
About CLEW
CLEW was developed specifically to address a gap in the nicotine pouch market — most brands like Pablo or even ZYN's higher strengths can be overwhelming for first-time users. CLEW's design philosophy is accessibility: softer flavour profiles, a wider mild-strength range, and a comfortable pouch format that does not feel unfamiliar to new users. Launched in 2024, CLEW has quickly become a favourite among Indian consumers making the switch from cigarettes or other tobacco products and wanting a clean, modern alternative that eases them in gently.
CLEW keeps its flavour lineup clean and approachable. CLEW Cool Mint is the flagship variant — a fresh, light mint that is significantly gentler than the intense icy cooling of VELO Freezing Peppermint or ZYN Menthol Ice. This makes it ideal for users who find extreme cooling sensations off-putting when starting out. Additional CLEW flavours include light fruity options designed to feel familiar rather than novel — perfect for users who are not sure what they want in a pouch experience and want to explore gently without commitment to a strong flavour profile.
CLEW is available in 3mg, 5mg, 10mg, and 15mg strengths — the widest mild-to-moderate range of any brand available in India. The 3mg and 5mg options are specifically designed for very light nicotine users or those using pouches as a stepping stone to quitting nicotine entirely. The 10mg hits a comfortable middle ground for regular users who want a proper nicotine experience. The 15mg version is for users who have graduated from mild strengths and want more without jumping to strong brands like Pablo or White Fox. This gradual strength ladder makes CLEW the most flexible brand for users actively managing their nicotine intake.
CLEW pouches are used identically to any other nicotine pouch — place one under your upper lip for 20–45 minutes. The soft format and mild flavours make the experience gentle, with little to no tingling for first-time users at 3mg–5mg. CLEW is 100% tobacco-free, smoke-free, and odourless, making it safe for use in offices, on flights, and in any social setting. It is available across India through ZeroSmoke.in — reaching users in metros and tier-2 cities alike who are looking for an easy, safe way to start with nicotine pouches without the intimidation of high-strength brands.